A property video is not an inventory of rooms. The photographs already did that, and they did it better. The video exists for the things a photograph cannot carry: what the light does and when, what the street sounds like, how the space actually flows, and who this home is genuinely right for. These three lengths cover a reel, a listing page and a full tour.
169 words as written74 places to fill in3 versions
Opens the free teleprompter with the script already loaded. Nothing is uploaded, and your camera never leaves your device.
THE VERTICAL REEL, ABOUT TWENTY SECONDS
[THE ONE THING THAT MAKES THIS PROPERTY UNUSUAL, IN SIX WORDS.][AREA]. [NUMBER] bedrooms. [PRICE].[THE SECOND BEST THING, FIVE WORDS.][THE THIRD, FIVE WORDS.]Right for [THE BUYER: A COUPLE WHO BOTH WORK FROM HOME, A FAMILY WHO NEED THE CATCHMENT, WHOEVER IT IS].Viewings [WHEN]. Details in the [COMMENT, BIO OR LINK].
THE SIXTY SECOND WALKTHROUGH
If you have been looking in [AREA] and you keep finding [THE COMMON COMPROMISE], look at this one.[PROPERTY TYPE] on [STREET OR AREA]. [NUMBER] bedrooms, [PRICE], [TENURE].[COMING IN THE FRONT DOOR.] The hall runs [WHERE IT GOES], and the first thing you notice is [WHAT YOU ACTUALLY NOTICE].Through here is [THE MAIN ROOM]. [WHAT THE LIGHT DOES, AND AT WHAT TIME OF DAY.]The kitchen is [SIZE AND FEEL, NOT A LIST OF APPLIANCES]. [THE DETAIL THAT WOULD MATTER TO SOMEBODY WHO COOKS.]Upstairs, [NUMBER] bedrooms. [WHICH IS THE GOOD ONE AND WHY.][THE HONEST LINE ABOUT THE SMALLEST ONE.]Outside, [THE GARDEN OR OUTSIDE SPACE], facing [DIRECTION], which means [WHAT THAT MEANS IN PRACTICE].[THE STATION OR THE SCHOOL] is [HOW LONG] on foot.Where it is not perfect: [THE HONEST LIMITATION].[PRICE]. Viewings on [DAY]. Call [NUMBER], or book through the link.
THE FULL TOUR, ABOUT THREE MINUTES
I am [YOUR NAME] from [AGENCY], and this is [ADDRESS OR AREA]. [PRICE], [TENURE], [SIZE].Before we go in, the street. [WHAT THE ROAD IS LIKE, THE PARKING, WHAT IS AT EITHER END OF IT.][THROUGH THE FRONT DOOR.][THE FIRST IMPRESSION, ONE SENTENCE.][ROOM ONE.][WHAT IT IS FOR, THE DIMENSIONS, AND THE ONE DETAIL A PHOTOGRAPH MISSES.][ROOM TWO.][SAME PATTERN. KEEP MOVING IN THE ORDER A VIEWER WOULD WALK.]The kitchen. [SIZE], [WHAT IS INCLUDED], and [WHERE THE LIGHT COMES FROM].[HOLD THE CAMERA ON THE BEST VIEW IN THE HOUSE AND SAY NOTHING FOR A SECOND.]Upstairs. [BEDROOM ONE, WITH DIMENSIONS.][BEDROOM TWO.][BEDROOM THREE, INCLUDING THE HONEST DESCRIPTION IF IT IS SMALL.]The bathroom is [DESCRIPTION]. [IF THERE IS ONLY ONE, SAY SO PLAINLY.]Outside. [THE GARDEN, THE ASPECT, AND WHEN IT GETS THE SUN.]The practical things: [HEATING], [WINDOWS], [COUNCIL TAX BAND], [EPC RATING], [WORK RECENTLY DONE], [WORK IT STILL NEEDS].Who this suits is [THE BUYER]. Who it does not is [THE BUYER IT DOES NOT SUIT], because [THE REASON].[PRICE]. Viewings are [WHEN], and [WHAT HAPPENS IF THERE IS A LOT OF INTEREST].Call [NUMBER] or book at [WHERE]. I am [YOUR NAME], and I am at the property [WHEN].
Why it is built this way
1
Open on the buyer, not the address
Starting with the compromise they keep finding elsewhere sorts the audience in one sentence. The address means nothing to anybody who does not already know the street.
2
Price and location inside ten seconds
Withholding the price buys views from people who will never buy and viewings from people who cannot. Saying it early gets you fewer enquiries and better ones.
3
Walk the route a buyer would walk
Front door, through the hall, into the main room, in the order somebody would actually move. Jumping between rooms leaves people with a set of photographs in their head instead of a floor plan.
4
Say what the photographs cannot show
Which way the garden faces at four in the afternoon, how quiet the back bedroom is, the ceiling height, the walk to the station. This is the only content in the video that the listing does not already have.
5
Name one honest limitation
Every property has one. Saying the second bedroom is genuinely a single costs you the viewings that were going to end in disappointment anyway, and it makes everything else you said credible.
6
Close on the mechanic, not a slogan
How to book, when the viewings are, and what happens if there is a lot of interest. Ending on a brand line wastes the one moment the viewer was ready to act.
Delivering it
·Film the walk in one continuous take and record the narration separately. Talking while walking backwards through a doorway rarely survives the edit.
·Shoot in the light you are describing. If the script says the room is bright in the afternoon, film it in the afternoon.
·Give the dimensions in the units your market uses, and say them out loud. People pause the video on the room they care about.
·Never say cosy or deceptively spacious. Buyers translate both instantly, and it costs you the trust the rest of the video needs.
·Film the vertical reel separately rather than cropping the tour. A cropped horizontal tour cuts the top of your head off in every piece to camera.
Frequently asked questions
How long should a property video be?
Twenty seconds for a social reel, about a minute for the listing page, and up to three minutes for a full tour of an expensive property. The longer it runs, the more it has to say what the photographs cannot.
Should you say the price in a property video?
Yes, in the first ten seconds. Hiding it buys views from people who cannot afford it and wastes viewings on both sides. Fewer and better qualified enquiries is the whole point.
What should an estate agent say in a video tour?
The things a photograph cannot carry: the light and when it arrives, the noise, the flow between rooms, the walk to the station, and one honest limitation. Everything else is already in the listing.
Do estate agents use teleprompters?
For the pieces to camera, yes, particularly the opening and the close. Walking footage is usually narrated afterwards, with the script read off a prompter while the video plays.